Job Title: Sr. Product Marketing Manager
Location: Foster City As a Senior Product Marketing Manager at MarketLive, you will contribute to the growth of MarketLive’s leadership position in the e-commerce marketplace by being responsible for all outbound product marketing activities designed to increase market awareness and sales. These activities will include go-to market planning, positioning, messaging, product launches, sales/partner enablement, press and analyst interactions, and market analysis. This role functions as a key product and market expert for the company works closely with all other marketing functions and other key customer facing roles to meet revenue, marketshare and customer satisfaction goals. You are right for MarketLive’s Product Marketing team if you enjoy… - Driving the Product Strategy & Messaging
- Work closely with Product Management, Marketing and the Executive team to define product strategy based on market, competitive and customer input.
- Drive product messaging for ML target segments including merchant and consumer needs, compelling solutions and differentiators.
- Collaborate and drive messaging across ML organization, including Sales, marketing, product management, product development and professional services.
- Launching New Products
- Develop go-to-market plan for new products and releases
- Drive cross-functional efforts to successfully bring new products to market including communication to internal audiences, press, analysts, partners, customers, and the market
- Responsible for pricing, packaging and promotions for ML products and services
- Enabling the Sales Organization
- Drive sales and pre-sales enablement efforts on an ongoing basis
- Develop presentations, sales tools and information for sales and professional services teams
- Scale market and competitive information across the ML organization
- Understanding the Market / Competition
- Viewed as an expert on market needs, niche verticals, and the things that make various customer segments unique
- Strong understanding of ML competition and how to innovate to surpass the competition
- Act as the product champion and spokesperson internally and externally, attending industry events to act as product evangelist and subject matter expert.
Duties & Responsibilities
- Follow and analyze industry trends, as well as collect and research competitive information to ensure MarketLive’s products maintain their leadership position.
- Drive go-to-market planning and execution, as well as product launches
- Develop product messaging and presentations for ML target segments including merchant and consumer needs, compelling solutions and differentiators
- Drive pricing and packaging for ML products and services, including policy, processes and promotions
- Drive roll-out of product messaging, information and tools to sales and professional services
- Collaborate with Marketing on production of product and customer-related collateral
- Develop and roll-out market and competitive assessments for ML
- Participate in trade shows, professional events and analyst briefings, representing MarketLive and promoting its products.
- This position requires about 5 to 10% travel (domestic travel to other MarketLive offices and customer sites).
Qualifications
- Demonstrated success with creative approaches to messaging and positioning
- Strong customer, market and value orientation
- Proven track record as a product marketer - complete life cycles of winning products in a fast-paced environment (prefer start-up experience)
- At least 2 years of experience in e-commerce or related field (ideal but not a deal breaker)
- At least 5 years product marketing experience in software companies, preferably enterprise software.
- Team player with demonstrated leadership and presentation / communication skills.
- Bachelor degree in business, marketing, computer science or related field. Masters degree in marketing or MBA is a plus
- U.S. work authorization is required.
How to apply: Send your resume in Word, PDF or pasted into an email to meg.jacobs@marketlive.com
PRINCIPALS ONLY, NO RECRUITERS PLEASE
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